When Datamonitor* asked US and European consumers how influential various packaging functions were in dictating their food purchases, the five most important functions identified were either health or environment related:
1) Nutritional information 84.9%
2) Preserving freshness 84.2%
3) Protecting the product 77.7%
4) Keeping products safe 68.1%
5) Whether it is environmentally friendly, e.g. recyclable, 63.2%

This study proves that consumers are actively looking to improve their health and reliable packaging plays an important role. Consumers also value packaging that enhances the quality or pleasure experienced on consumption, according to Datamonitor. Health and sensory benefits attributed to packaging are especially important in the food and beverage industry. Choosing the right packaging for their food is becoming as important to the consumer as the quality of the product inside.

Consumer research shows that glass best answers consumer needs when it comes to important packaging functions. Glass is healthy, safe, protects products and keeps food and drinks fresh. Glass is also environmentally friendly. Moreover, according to many consumers, glass is beautiful and smart packaging.

O-I is dedicated to glass packaging and is proud of its products, as glass is the healthiest, most reliable choice for generations past and generations to come.

* Source: Datamonitor 2007 Consumer attitudes towards packaging