PARENTS TRUST PURITY OF GLASS
Glass Remains Top of Mind for Baby Food Buyers

According to O-I global research, parents prefer smaller-sized, pre-packaged baby foods for easy storage and portability, including those foods kept in glass.

The research, conducted by research firm Ipsos, polled parents in homes and grocery stores in 10 cities around the world including: Chicago, London, Munich, Shanghai, Sydney, Warsaw, Paris, Sao Paulo, Caracas and Bogota. Results found that parents appreciate glass packaging for baby food because:

• Glass keeps food safe
• Glass is environmentally friendly
• Glass is pure
• Glass is good at preserving product freshness
• Glass allows easy identification of the product inside
• Glass is premium, high quality
• Glass is convenient to reuse and reseal

The study also shed some light on the factors which often drive parents towards choosing particular foods for their children:

• Brand Name: Consumers believe that reputable, long-standing brands will provide high-quality, safe foods for their children. 
• Freshness: Food freshness is of vital importance to all parents. Glass keeps products fresh and safe, prevents bacteria growth and allows parents to easily see the fresh food inside.
• Health and Wellness: Parents gravitate toward products they believe provide health and wellness benefits to their babies. While there is not global consensus on the requirements for healthy food, all parents reported checking for acceptable levels of salt and sugar. 
• Price: Parents are willing to pay more for brand-name, healthy and fresh baby foods. Price was only a major factor in two countries—Colombia and Venezuela—where prepared foods often are priced higher.

Study results specific to the United States can be found in “Seeing is Trusting,” an article in Package Design Magazine’s April 2009 issue.

For more information on packaging baby foods or other products in glass, visit
www.o-i.com and www.gpi.org.